Wednesday, April 18, 2007

It seems that the Will Ferrell/Adam McKay video I posted a few days ago is part of a much bigger plan for the duo. Yahoo is reporting that Will Ferrell's production company is partnering with a venture capital firm to launch the comedy video site Funny Or Die.

It will also features user-generated comedy videos, allowing anyone to upload their clips. But unlike YouTube and other popular user-generated sites, the viewers' ratings for the videos determine their fate -- thus the name of the site -- with only the highly rated staying on. Those with negative reviews are banished to the "Crypt" section of the site.

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